Social media can quickly become overwhelming if you don’t have a plan and rhythm. As you probably already know by now, there are many online tools to help you with the various aspects of social media marketing. Those can also get overwhelming, so you want to keep things as simple as possible. For example, when you make a video, this online tool from promo.com is not only free, but it also has a vast library of stock media files. That way, you’re bound to find video templates to easily create videos in minutes.
Make a Video and Update your Monthly Social Calendar within Hours
You can have the best video maker in the world, but if you don’t organize your content, you’ll lose out. A spray and pray approach for your online video clips isn’t really a valid strategy. Instead, you should think about when and where your video content should appear to maximize viewing.
That’s why it’s important to go through the following process before you get creative with your online video maker.
- Know your goals
- Find a calendar template
- List your desired formats
- Note your social media platforms
- Choose your topics
- Schedule the breakdown
Know your goals
Do you want to coordinate campaigns to grow your reach and scale-up? Perhaps you’re still building brand awareness? Whatever it is, break this down into manageable objectives that include data and numbers. It might be a bit of guesswork before you make a video, but you can adjust your objectives as you start getting analytics.
Examples of goals to agree on before you make a video include average time on site and number of social shares to understand your engagement rates. Alternatively, you could consider conversion rates and the online path to purchase. Either way, make sure your video clips have relevant call-to-action taglines to reflect your goals.
Find a calendar template
Why start from scratch when you can get ready-made calendar templates online? Search through your browser and find the right one for you that helps you with your process before you make a video.
Some calendar templates are very detailed with several tabs that don’t just include a monthly calendar view. For example, you’ll also find a content repository in Hubspot’s template as well as tabs covering all the major social media platforms, including Facebook. All this is then nicely summarized in a schedule tab where you can list all your written and video content.
List your desired formats
When you make a video, there are several structures you can follow, depending on what you need. For example, do you want to create blog posts, ebooks, webinars, infographics, tutorials, or even your own videos?
Simply list all these depending on your resources and what you believe your audience wants. You can then see things more clearly so that you can break them down and spread out all your points across your monthly calendar.
Note your social media platforms
When you make a video, you’ll need to understand your audience’s social media preferences. There’s no point in uploading your amazing, high-quality videos onto platforms where your audience doesn’t go. You can then focus on the right platforms and maximize your time whilst getting the right format for your online videos.
Choose your topics
Again, this relies on understanding your audience, their needs, and their problems. What are you trying to resolve when you make a video? You can choose whatever video templates to customize, but if you don’t grab your audience, then you’ve wasted your time.
So, do as much research as you can before you make your first video. You can also look up your competitors and see what their customers respond to. This isn’t about copying your competitors; but instead, you’re using the information to work out how to be different. There’s always a niche somewhere, and you’ll need to find it if you want to grow your business and your brand.
Once you have your topics, it’s worth noting that a story is always a powerful way to convey your message. Moreover, you can include music to get the right mood across. Not only does your online video maker provide music tracks, but you can also use the video editing tools to add effects or even animated text.
Schedule the breakdown
Once you have your topics, try to break them down into smaller potential posts. This will give you the content list that you then spread out across your calendar. You’re now ready to write your text and make a video to fit.
Final Recommendations for Creating a Monthly Social Calendar
Developing the right social media calendar starts with understanding your audience, what they need and how they interact with social media. Then, pick a calendar template to make your life easier. From there, list your goals, your topics, and social media platforms. The final step is to spread out all those points across the calendar. It’s that simple. You can now focus on creating the content and leveraging your trusty online video maker to boost your message.
