The SEO strategy in the 2000s is not the same as in 2020. Now your website must focus more on the needs of your users. Content, technique and netlinking, these are the essential pillars for developing an effective SEO strategy. Where to start ? In this article we tell you everything.
What is an SEO strategy?
The SEO strategy involves organizing a website’s content by subject, which helps search engines like Google understand your website’s intentions. If your content is structured and relevant, it sends a strong signal for search engines to rank at the top of google search results.
The purpose of SEO is to appear on the first page of Google on keywords corresponding to your activity. When we know that 90% of consumers use Google before making their purchase, we can safely say that SEO is a priority for your marketing.
How to set up an SEO strategy?
To set up an SEO strategy you can go through an SEO consultant but you can optimize your website yourself. For this you will have to take into account several factors:
Technical factors
The technical part might seem a little intimidating, but in reality what we’re talking about is getting a search engine to read your content and crawl your site. The content management system that you use solves most of these problems. Tools such as Screaming Frog and Deep Crawl can also crawl your website and highlight major technical issues and blockers for your SEO.
The questions to ask yourself for your technical optimization are:
- crawl: can a search engine crawl your site correctly?
- Index: which pages should the search engine index first?
- mobile: does your site adapt to mobile users?
- Page Speed: Fast page load time is a crucial factor for SEO.
- CMS: Are you using a search engine friendly technology or CMS for your website?
- Website structure: how is your content structured on your website?
If you are a small business using wordpress for your website, technical SEO should be something that you can quickly tick off your list. The SEO strategy will be the same for all sites. However, sites with millions of pages will be difficult to manage for an SME or a self-employed person.
Much of what is considered “technical SEO” is actually part of your website design and development. The trick is to make sure your developer understands the interplay between website design, development, and SEO .
Put yourself in the Internet user’s shoes. Does it understand your website? Did I highlight important keywords in my titles or description?
Content factor
On-page SEO optimization
Your website should be optimized as a whole and at the level of each page. Your SEO strategy should start with a structured and consistent content hierarchy. In 2020, we are in an intentionist sphere of understanding the need. The repetition of keywords is no longer in the era of time. This technique is obsolete and does not, under any circumstances, allow your website to go up.
Take the example of a blog on felines. If the website is structured ideally we will find on the main pages the existing felines (lion, cat etc…). Then for the page on the lion we will add additional pages on the lion’s subspecies. Then for each complementary page you will add other complementary pages on the existing colors for each subspecies. And so on …
The main areas to focus on are:
- Keyword research. Add your main keyword in the title, sub title; it should emerge as many times as possible on the page without the text being indigestible.
- Url. Make sure the keyword is in the URL.
- Page titles. Use the main keyword at the beginning of the title to make sure you get up in Google on it.
- Meta descriptions. Business meta descriptions as if they were ad copy to generate clicks.
- Content optimization. Use keywords and variations of your keyword wisely.
- User experience(UX). Make sure your site is fun to navigate and optimize your SXO .
- Calls to action. Make it easy for your users to know what to do next.
- Structured data markup. Take advantage of the latest SERP features to improve click-through rates.
When optimizing your site, take the time to consider your customers in your SEO strategy . If you are a local business local SEO is more important, your address and location become essential optimization points.
If you do not take these factors into account in your SEO strategy, you could be missing out on customers relevant to your business. Use tools like Screaming Frog which is a free SEO tool will help identify weaknesses and work methodically on your pages.
Keyword study
Keywords are at the heart of SEO, but they are actually not the main factor towards organic growth. Your first step is to make a list of the topics you want to cover from month to month.
To get started, compile a list of around 10 short words and terms associated with your product or service. Use keyword planner to identify their search volume and come up with variations that suit your business.
Using search volume and competition as a measure, narrow your list down to 10-15 keywords that are important to you. Then rank this list in order of priority or relevance to your business.
Each of these keywords is called a “pillar” and serves as the primary support for a larger “cluster” of keywords, which brings us to our next step …
Make a 6-7 word keyword list based on these topics
Here is where iamdigitalninja seo in delhi will start to optimize your pages for specific keywords. For each pillar that you identified, use your keyword tool to identify five to ten keywords that relate to that keyword and further refine your keyword. (example: the pillar: “lion” and your relative keyword “West African lion”).
Why do this ? You will be positioned on a sentence that is not typed much but on which you will be sure to appear on the first page. Few competitors will be positioned on it and people clicking on your link will be able to discover your site and go up to the home page if your content is relevant enough.
For example, I regularly create content on the topic of “SEO”, but it is still very difficult to rank well on Google for such a popular topic on this acronym. I also risk competing with our own content by creating multiple pages that all target the exact same keyword – and potentially the same Search Engine Results Page (SERP). Therefore, I also create content on keyword research, image optimization for search engines, building SEO strategy, and other SEO subtopics.
This page is a subpage of the “SEO consultant” page. This will allow you to go back to SEO consultant and contact me if you are interested in setting up an SEO strategy
Create pages for each topic
When it comes to websites and search engine rankings, it can be nearly impossible to rank a page for a handful of keywords.
Take the 10 topics you covered in step 1 and create a webpage for each of them that describes the topic at a high level – using the long-term keywords you came up with for each cluster to l ‘step 2.on SEO, for example, can describe SEO in brief sections that introduce keyword research, image optimization, SEO strategy and other sub-topics as you go. measure of their identification. Think of each pillar page as a table of contents, where you educate your readers on the subtopics you will develop in the blog posts.
Use your keyword list to determine how many pillar pages you need to create. Ultimately, the number of topics you create pillar pages for should coincide with how many different products, offers, and locations your business has. It will make it much easier
Use subtopics to create article ideas
Explain a specific concept in each topic you identified in Step 1. Connect these subtopics to your keyword research tool to identify related keywords or any current news that might interest your reader.
Together, these sub-themes create a cluster. So if you have 10 core themes, each one should be ready to support a group of five to ten sub-themes. This SEO model is called a “topic cluster,” and modern search engine algorithms depend on it to connect users to the information they are looking for.
If your cluster is dense and includes a particular subject, google will see your expertise in the matter and will make you go up more easily.
