Property expos are still one of the best ways to meet buyers face-to-face. People come in looking for real options, and if they like what they see, they’re ready to take the next step. But how buyers behave at expos has changed. Many now do their research online, compare prices on their phones, and expect fast, clear answers.
Just handing out brochures or showing slideshows isn’t enough anymore. Buyers want digital tools they can use on the spot, and they want quick, helpful follow-ups after they leave.
This guide shares simple ways to make your expo setup more engaging. You’ll learn how to use tech to support your team, get better leads, and stay connected with buyers even after the event ends.
Start Promoting Early with Simple Digital Tools
The best way to get people to your booth is to let them know you’ll be there — before the event starts. Many buyers don’t just show up at expos to browse. They check the list of companies in advance, follow social media pages, and even book appointments. If you’re not showing up early online, you’ll likely miss out.
Start by creating a simple landing page or blog post that mentions your booth number, the type of properties you’ll showcase, and what visitors can expect. Share it through email and social media at least two weeks before the event. If you have listings to feature, include a few photos or a short video to give buyers a sneak peek.
Also, use paid ads on Facebook or Google to target people in the same city or nearby areas. A small budget can go a long way when people are actively searching for property events.
Make it easy for interested buyers to RSVP or request a callback. This helps you filter serious buyers and prepare better conversations at the booth.
“Most people don’t decide to buy at the expo. They decide who to trust. When you show up early online, they already know your name before walking in,” says Dan Close, Founder and CEO at We Buy Houses in Kentucky.
Make Your Booth Easy to Explore with Digital Help
At a busy property expo, buyers often feel confused. They stop at multiple booths, collect flyers, and by the end, forget who said what. If your booth feels confusing or hard to navigate, they’ll likely move on. And here, digital tools play a key role.
Set up tablets or touchscreens with your listings. Let people browse properties by location, budget, or type. Make it easy to zoom in on pictures, watch short videos, or leave their contact details. If you have VR or 3D walkthroughs, even better — but it’s not required. Simple works fine if it’s clear and fast.
Keep printed materials too, but use them to guide visitors back to your digital space. For example, place QR codes on flyers that lead to a full list of properties or a booking form for showings.
Also, train your team to use the digital setup with confidence. If a buyer asks about a home in a certain area, your team should be able to pull it up in seconds. This also helps you collect better data.
Build Quick Trust with Clear Talk and Real Answers
Buyers don’t need big words or hard sales tactics. They need straight answers and someone they can trust. At expos, many sellers focus too much on features, pricing, or fancy terms. But what people really want is to feel understood. That starts with simple, honest conversations.
Instead of just talking about square footage and rates, ask what buyers are looking for. What’s their timeline? Do they want to live there or rent it out? Then respond with advice that fits their situation. Even if they don’t buy right away, they’ll remember the way you treated them.
Julian Lloyd Jones, from Casual Fitters, mentions, “Don’t rush. Take your time with each person, even if there’s a line. It’s better to connect well with five buyers than to rush through twenty. When you speak clearly and keep things real, buyers trust you more. And trust leads to action — either now or later.”
People don’t buy property from a pitch. They buy from someone who makes them feel heard and secure. When your team knows how to explain things simply and answer without pressure, buyers open up.
Also, don’t forget to follow up with a personal message or quick call after the expo. Mention something they said or asked about. That small detail shows you were really listening — and sets you apart from most others who just send a generic email.
Use Social Media During the Expo to Keep Interest High
“Don’t wait until after the expo to post photos or updates. Start sharing while the event is happening. Most buyers check their phones even as they walk around. If they see a post from your booth that catches their eye, they may come straight over.
You can post behind-the-scenes videos, quick property tours, or even a fun poll asking which design buyers prefer. Use stories on Instagram or Facebook for short clips and updates throughout the day. Tag the event’s official page or use the event hashtag to increase visibility.” says Alex Taylor, Head of Marketing at Ichessed
Also, encourage visitors at your booth to take pictures, tag your page, or share their experience. A small giveaway — like a gift card or free consultation — can give them a reason to post. This helps more people hear about you, even if they didn’t make it to the event.
Make sure your contact info or a booking link is easy to find in your social posts. Some buyers might reach out while you’re still at the booth.
By staying active online during the expo, you keep your brand in front of people who are ready to take action — even while they’re still deciding.
Let Buyers Book the Next Step Instantly
When a buyer seems interested, don’t just hand them a brochure and say “we’ll follow up.” That’s a lost chance. Instead, give them a way to take the next step right away — while they’re still excited.
This could be booking a home visit, signing up for a call, or requesting more listings that match their needs. Set up a simple form on a tablet or let them scan a QR code to schedule instantly. Make sure the process takes less than a minute.
You can also prepare a shortlist of popular listings or deals that are only available to expo visitors. Offer a fast way to access that list.
The experience should feel effortless — the way top retail brands handle impulse interest, or how niche sellers of things like paddle boards streamline their checkout. When the next step is easy, buyers feel that you value their time. It also filters out serious leads from casual browsers, helping your team focus after the expo.
People appreciate speed and clarity. If you make it easy for them to move forward, they’re more likely to stick with you — even if they don’t decide right away.
Send a Friendly and Helpful Follow-Up Within 48 Hours
After the expo ends, most companies go quiet or send a generic email that buyers ignore. But the first 48 hours after the event are the best time to follow up. People still remember the booths they liked — and they’re waiting to see who follows through.
Send a short, friendly message that reminds them of your conversation. Include any links or listings you discussed, and make it easy for them to reply, book a time, or ask more questions. If you collected details about their preferences, use that to personalize the message.
Even a quick WhatsApp or voice note can go a long way. It feels real and shows effort. Avoid pushing for a sale — just be helpful, clear, and available.
You can also share a short thank-you video or a link to an online folder with your listings, FAQs, or upcoming events. That small extra step makes you more memorable.
A good follow-up doesn’t need to be fancy. It just needs to feel real, timely, and useful. That’s what turns a quick chat at the booth into a real lead you can work with.
Final Thoughts
Property expos still work — but only if you meet buyers where they are. People want clear info, quick tools, and someone who listens. When you combine simple digital support with real conversations, you make a stronger impact.
Start early, keep things easy at your booth, and always follow up with care. You don’t need big budgets or fancy tech — just a setup that helps people find what they need without pressure.
