On April 10, Omaha Productions—the media company co-founded by Peyton Manning and Jamie Horowitz—marked National Siblings Day with a new animated short, continuing its streak of attention-grabbing off-season content. The video, which quickly made the rounds on social media and aired on ESPN’s SportsCenter, offers an exaggerated, comedic version of Peyton and Eli’s childhood—specifically, Peyton throwing footballs to an Eli who’s barely old enough to stand. The clip was created in response to a question from Jimmy Kimmel: “Which one of you loves the other more?”
The short, which blends exaggerated childhood antics with Omaha’s signature self-aware tone, is the latest in a growing catalog of viral videos that extend the ManningCast brand far beyond football season. It comes on the heels of an April Fools’ Day spoof released by Omaha just a week earlier, in which Peyton and Eli pitch the idea that they’re available to altcast more than just Monday Night Football. The infomercial-style sketch repurposes edited clips from past ManningCast broadcasts and overlays them onto footage from films and television to sell the concept of “ManningCasts” for anything—including family football games (Wedding Crashers), corporate events (Bill Gates and Steve Ballmer’s Windows 95 launch), dinners with loved ones (Christmas Vacation), cooking for friends (The Office’s chili scene), and even your job (Scott Van Pelt on SportsCenter). A voiceover encourages viewers to “call 877-PEYTELI” and promises a free celebrity guest if you book within the next 20 minutes. Watch the video here.
Both videos reflect a broader creative identity Omaha has spent the last four years building—one that thrives on personality-driven humor, celebrity cameos, and an instinct for tapping into cultural moments. That approach was perhaps most visible in 2024, when the company debuted its most ambitious promo to date: ManningCast: The Musical. Released in September to announce the show’s fourth season, the ten-minute video imagined Peyton and Eli bringing the ManningCast to Broadway, complete with original songs, sequined quarter-zips, choreography, and a parody of Rent. The cast list included Robert Downey Jr., the Backstreet Boys, Kevin Hart, Michael Bublé, Pete Davidson, Paris Hilton, Snoop Dogg, and even Disney CEO Bob Iger.
While starring in the musical, the Mannings leaned into the absurdity of their expanding TV personas with a full “Let’s put on a show!” energy. “I still can’t believe they let us do this,” Peyton told ESPN in a Q&A following the release. The musical promo cemented Omaha’s reputation not only as a producer of Emmy-winning sports television but as a creative force in entertainment.
Founded in 2020 by Peyton Manning and Jamie Horowitz, Omaha Productions has quickly evolved from a niche football-adjacent venture into one of the most closely watched players in the evolving media landscape. The partnership between Manning and Horowitz—the former ESPN and FOX Sports executive—has become a case study in how personality-led content can be packaged, scaled, and expanded across genres.
That trajectory has attracted significant backing. In 2023, Peter Chernin’s North Road made a substantial investment in the company, giving Omaha the resources to broaden its content portfolio. “I would never underestimate the level of [Peyton’s] ambition,” Chernin told The Hollywood Reporter. “He’s super impressive, incredibly smart and incredibly focused. He is one of the most focused people I’ve ever been around.”
In 2025, Omaha announced another round of financing led by Patrick Whitesell, formerly of Endeavor, in partnership with Silver Lake. “I have admired Peyton and Jamie’s success in building Omaha into one of the most exciting new companies in media,” Whitesell said in a statement. “Their creative instincts and drive make them the ideal partners as we help accelerate Omaha’s growth into scripted, unscripted and beyond.”
That expansion is already underway. Omaha recently signed a first-look scripted television deal with 20th Television, part of Disney Entertainment Television, opening the door to new formats and platforms, including ABC and Hulu.
“Peyton and Jamie have built Omaha into a creative force, and we’re thrilled to help them extend that voice into the world of scripted television,” said Karey Burke, president of 20th Television.
“Our goal at Omaha has always been to create content that feels authentic, smart, and fun,” Horowitz added. “This deal lets us bring that approach to new formats and audiences.”
What began with two brothers commenting on Monday Night Football has since expanded into a growing slate of media ventures—each built on the same foundation: personality, parody, and precision. Whether it’s a musical, a skit, or an animated short, Omaha Productions continues to show that its playbook is bigger than football.
