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What Celebrity Culture Means for Beauty Treatment Trends

gary matheson by gary matheson
March 30, 2024
in Entertainment and Celebrity
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Celebrity culture has a strong influence on many areas of society, for example, fashion, lifestyle, and, most noticeably, beauty treatment trends. Celebrities often set the standard for what we should consider beautiful, and their beauty routines and Botox and filler training quickly become role models for the general public. The cosmetic procedures, skincare routines, and products famous people choose and recommend can quickly change what others think about them and make them use these products. Whether you’re a consumer, professional, or just a beauty enthusiast, you should understand the impact of celebrity culture on beauty treatment trends. This article will go into this important topic and explain how celebrities form our beauty standards. Read on to find out more!

Table of Contents

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  • Power of Social Media and Influencers
  • Accent on Natural and Minimalist Look
  • Rise of Non-Invasive Treatments
  • Role of Reality TV and Their Stars
  • Ethics and Body Positivity

Power of Social Media and Influencers

We are in the age of social media, so celebrities have more influence than ever before. Different platforms like Instagram, YouTube, and TikTok allow celebrities to share their beauty routines, treatments, and products they love with millions of followers. This helps them set trends with just one “story.” When a celebrity recommends a specific beauty treatment or product, its sales skyrocket. For example, when a popular actress or influencer shares their experience with an advanced BBL face treatment, it leads to enormous interest in and use of the treatment. Not only does this kind of marketing increase demand for certain treatments and products like Face Sculpting, but it also brings attention to new and innovative treatments that would otherwise probably go unnoticed. This domino effect can be seen immediately because we always see increased bookings at aesthetic clinics and high sales for beauty products recommended by these celebrities. 

Accent on Natural and Minimalist Look

Another important impact of celebrity culture on beauty treatment trends is that now the accent is on a natural and minimalist look. In recent years, many celebrities have welcomed and promoted a more natural look, moving away from heavy makeup and extreme beauty treatments. This trend often comes from famous people who encourage others to be themselves and promote self-love. For example, many celebrities have shared their journey about how they’ve learned to love their natural skin and how they’ve started getting treatments that bring out their best characteristics instead of making drastic changes to the skin.

This has made treatments like microblading, subtle lip fillers, and natural-looking lash extensions very popular. We also have a rising popularity of skincare treatments that put an accent on healthy and glowing skin, not on masking imperfections with makeup. Celebrities like Alicia Keys, who famously went makeup-free for a few years, have played the biggest role in normalizing and promoting this trend.

Rise of Non-Invasive Treatments

Celebrity culture has also led to the rise of non-invasive treatments. Celebrities often search for treatments that will give noticeable results in a short time, so non-invasive procedures have become increasingly popular. Treatments like botox, dermal fillers, laser skin resurfacing, and advanced BBL face treatments offer quick results without the need for surgery, for example, which makes them perfect options for busy celebrities, as well as for the general public. These treatments are attractive alternatives to typical surgical procedures because, as said, they can give noticeable results in a shorter time with less risk and recovery time. For example, the advanced BBL face treatment we already mentioned uses light therapy to target different skin concerns, such as pigmentation, redness, and fine lines, and provide a younger and brighter look. The promotion of these treatments by celebrities often highlights their effectiveness and their ability to keep a natural look, which further increases their popularity among consumers.

Role of Reality TV and Their Stars

Reality TV shows with celebrities, like “Keeping Up with the Kardashians” or “The Real Housewives” can have a big influence on beauty trends and standards. These shows let us take a look into their stars’ glamorous lives – their beauty bathroom routines before sleep, treatments, and cosmetic procedures as well. As we watch our favorite TV celebrities go through different procedures and treatments, we can quickly become interested in doing the same. For example, procedures like contouring makeup, lip fillers, and body sculpting have meteoric rise thanks to the constant showing of them on reality TV.

The stars of these shows often set trends that are quickly adopted by their audience, and influence beauty standards and expectations. Even though reality TV can introduce people to new beauty innovations and trends, it’s important for viewers to keep a balanced perspective and understand that what they see on TV is usually unrealistic. 

Ethics and Body Positivity

We can see that celebrity cultures shape beauty treatment trends without any doubt, but it also brings up serious ethical questions. The pressure to follow certain beauty standards can lead to unrealistic expectations and potentially harmful behaviors. It’s important that every celebrity promotes responsible and safe beauty practices, and to emphasize how important it is to consult with qualified professionals and understand the risks involved. Also, celebrities have started a “body positivity” movement to inspire people to love and accept their bodies as they are – with all their imperfections. Because of this change, we now have a more inclusive definition of beauty, where diversity and uniqueness are valued. Celebrities who value body positivity and put emphasis on self-love can inspire others to feel confident in their skin and reduce the need for beauty treatments to meet society’s standards. It’s always important to keep the balance between giving suggestions for improving someone’s look and keeping realistic expectations. 

Celebrity culture has a big influence on beauty treatment trends. Celebrities share their beauty routines and products and talk about their treatments, which many people want to try. This influence can be seen in the rise of natural beauty trends, the popularity of non-invasive treatments, and also in the demand for people to look like their favorite reality TV stars. It’s important to keep in mind that even though celebrities can and should inspire us, everyone has unique beauty needs. Take time to research and consult professionals before trying new treatments. Staying informed will help you make the best choices for your own beauty journey.

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