Exhibitions play a key role in gaining brand awareness, showcasing products, making sales, and building long-lasting business partnerships. Biennial shows, in particular, offer a unique opportunity for exhibitors. Since they are hosted every other year, visitor numbers tend to be higher. Traction and anticipation make biennial shows a valuable platform. As we look towards 2025, there are several exciting biennial shows taking place, each promising to deliver unmatched insights, leads, and connections. Whether you’re involved in adventure travel, food, or marine technology, 2025 has a trade show for you. Here’s a closer look at 2025’s biennial shows!
Adventure Travel Show
The first show to return for 2025 is the Adventure Travel Show! Visitors gather at this show every other year to research upcoming trips or even discover somewhere completely new. The show will kick off at the Business Design Centre from the 10th until the 12th of January 2025!
The Adventure Travel Show serves as an ideal venue for travel agents and experts and is recognized as the top destination for visitors to explore future trips and uncover exciting new destinations. Visitors attend to discover UK-based adventures or trips through jungles, mountains, rivers, and deserts. Travel specialists and exhibitors are on hand to provide insights, helping visitors select their next adventure.
At the center of the show, visitors can find a hub dedicated to cycling adventures. Travel and cycling experts will be advising on the best cycling gear, equipment, camping gear, and bag sets so visitors can be well-equipped for their next trip. Additionally, experts share invaluable advice on the best short and multi-day routes throughout the UK and overseas.
ICE London
ICE is well worth the trip if you’re in the gaming industry! The show is hosted at ExCeL London from the 20th until the 22nd of January 2025. Running alongside the Barcelona edition, ICE is the premier B2B global gaming exhibition for buyers looking to source solutions for gaming and betting.
ICE encourages responsible gambling and is open to the public over 18. Professionals are split into 10 sectors, including Bingo, Casino, and Betting, among many others. With over 35,000 attendees, 650 brands, and representation from 150 countries, the show is a pivotal event for the gaming and gambling industries!
DSEI (Defence and Security Equipment International)
Though a little heavier than ICE, DSEI is one of the most highly anticipated shows for 2025! DSEI is the world’s largest arms fair and is a pivotal platform for the Global Defence Industry, uniting global leaders, governments, armed forces, industry experts, and decision-makers. Scheduled to take place from September 9th to 12th, 2025, at ExCeL London, the event will host over 1,600 exhibitors and attract 45,000 visitors, along with 33,000 global VIPs and delegates.
This exhibition is essential for all sectors within the defence arena, including Aerospace, Land, Manufacturing, Medical, Naval, Space, Tech and International Pavillions. This year’s event is focused on Preparing the Future Force, tackling the evolving needs of the UK’s defined sector.
Ocean Business
The Ocean Business Show is set to make a splash this year from April 8th to 10th, 2025, at the National Oceanography Centre in Southampton. This event is pivotal for ocean science and technology professionals, providing a platform for networking, learning, and discovering the latest innovations.
Attendees can expect to explore cutting-edge developments in areas such as underwater robotics, marine science, and environmental monitoring. The exhibition features “hands-on” live demonstrations on the water, allowing visitors to witness the latest equipment and technologies in action!
Foodex
Foodex is an essential show in the food and drink sector, cycling biennially with The Forecourt Show. Scheduled to take place from April 7th to 9th, 2025, at the NEC, Birmingham, Foodex is a key event for professionals involved in food manufacturing, processing, and supply.
As part of the UK Food & Drink shows, Foodex focuses on various aspects of the industry, including equipment, packaging solutions, and food safety technologies. It serves as a dynamic platform for visitors to connect with buyers, suppliers, and industry experts.
Foodex attracts thousands of attendees from across the food and drink supply chain, making it a prime opportunity for businesses to showcase their products and solutions.
Exhibiting
When your primary industry event takes place every two years, you’ve got to make sure you have a strong impact. Unlike annual events, where you can reintroduce your presence each year, biennial shows require more thought and planning. Make sure your exhibition stand design is clear, immediately showing who you are and what you do and contact an expert if you need support.
Summing Up
If you weren’t excited about the upcoming biennial events before, hopefully you are now! Whether it’s Ocean Business, Foodex, or the Adventure Travel Show, there’s plenty to look forward to in 2025. Don’t forget, if you’re planning to exhibit, contact an expert exhibition stand designer to make the most out of your presence at the show.
